The Babarolo story

In 2002 we decided to leave our "normal" life in Hamburg and follow our dream.

We bought an old ruin in the wine region of Piedmont...

Acqui Terme Ruin - Babarolo

...and renovated it into a luxurious B&B.

Baur B&B - Babarolo

We breathed life back into a 400 year old house and filled it with love and style.

For more than a decade, we welcomed guests from more than 21 countries to Piedmont.

We introduced them to the beautiful region, the culture, the wines and the food. We guided our guests through the picturesque countryside and took them to wine tastings.

They had the opportunity to be introduced to the beautiful world of Piedmontese wines by winemakers who are dedicated to wine culture and local tradition. Winemakers who run small wineries, often family-owned for generations, and whose goal is to produce wines made from local grapes and characterized by the interaction of the terroir, the climate and the work of the winemaker.


We sold our house in Piedmont and moved to southern Germany. But our hearts have never left Italy 100%.


Our love for wine, the region and the people has grown steadily over the years.

From this, the idea and concept for Babarolo has evolved. Giving winemakers a platform for their wonderful wines and bringing more attention to the Piedmont region is our goal and gives us great pleasure.


Hans-Michael Baur - Babarolo

For more than three decades, Michael worked for global companies in both North America and Europe. His task of successfully bringing and establishing concepts in new countries has always filled and challenged HIM to the fullest. But his first love has always been wine. Growing up in Rheinhessen, it was almost logical that Michael earned his first spurs in the wine industry. After many years, he has now returned to his roots via Piedmont.

At Babarolo, Michael has selected and purchased every single product. He maintains personal relationships with all of our producers. In addition to purchasing, he is responsible for the Babarolo concept, marketing and logistics. He is tirelessly engaged in deepening his knowledge of wine from Piedmont. In his free time, Michael rearranges the bottles in his wine cellar and runs with his Belgian shepherd dog Rocky.


Diana Strinati Baur - Babarolo

Diana came across the pond with Michael, first to Germany, after her career as a Marketing/Design Executive in the US. During her time in Europe she learned two foreign languages, completed her pottery training, designed and managed the B&B in Italy, realized exhibitions, wrote a novel and gave courses in art, pottery and cooking.

At Babarolo Diana is responsible for website,design, marketing, blogs, videos, photography as well as the English version of the online store. In her free time Diana can be found clay-smeared in her pottery studio or testing new recipes.